Marketing in Nigeria is mostly based on social medie, because everybody owns a phone. On the other hand, Google ads and emails are is not preforming well, because opposite phones, fewer people have access to computers.
We use our own KYC - “Know your costumer” data base with, 20 mill people and 600.000 companies to target relavant consumers by WhatsApp or SMS.
The cooperation with 4 major banks in Nigeria makes its possible to do marketing through their network too. They also use their klient network, for sales.
StrategySupport
Social media
Data base for B2B and B2C
marketing to bank customers
Affiliated marketing
Partner platforms Jumia and Konga
Sales apps with physical sales force